Man's eternal search for "pink health" can take him to any where at any risks but this is precisely the prime motivating factor for many unscrupulous industry players to market a variety of products with tall but unsubstantiated health claims on bringing about dramatic improvements, general or specific, in the health of the unsuspecting buyers. The government has the onerous responsibility to check this menace through regulatory controls which need to be science based. In many countries these peddlers of so called "well being" products have a free run because either there is no law to regulate them or the existing laws are ambivalent giving sufficient leeway to the lawyer community to argue their cases out in the court if at all they are caught! Why should any normal person take any supplements at all? What do the citizens understand when products with tall health claims are dangled before them?
According to classical definition "dietary supplements are intended to provide nutrients that may other wise not be consumed". It is very clear that these supplements are not for those whose diet is balanced in terms of all nutrients required by human body and there fore they need to be taken only after consulting a physician regarding any deficiency symptoms detected by him. Unfortunately physicians are never brought into focus when consumers unilaterally decide to take them because of high pressure promotions and tall claims made by the industry. Look at some of the most patronized supplements in the market to realize the dimension of the problem. Supplements are offered in the form of pills, capsules, powders, drinks, energy bars, food adjuncts etc containing a variety of health "supporting" materials like vitamins, minerals, fatty acids, essential amino acids, herbals and botanicals, enzymes, antioxidants, fish oils, probiotics etc. The multibillion dollar industry spanning the entire world market a staggering 55,000 and odd products under the supplement category and in a country like the US more than half the population consume one or more supplements almost every day!
A million dollar question is what the hell the governments in many countries are doing except closing their eyes to the existence of this roaring industry making money left, right and the center with practically no conscience for selling products, most people do not need at all!. According some respectable experts 90% of the health claims made by peddlers of such products are incorrect and unsubstantiated and to add insult to injury more than 30% of such products do contain unlisted steroids. USA is an astonishing country where people have unlimited liberty to do any thing with least control over them under the pretext that it is one of the oldest democracies in the world. In this "great" country any one can sell a supplement without permission from the safety enforcement authorities who will have to look at these products only when some injury is caused and reported! In contrast in Europe food supplements must be demonstrated to be safe in dosage and purity as being suggested by the manufacturer before marketing them.
It is mind boggling that the Americans spend an estimated $32 billion on dietary supplements every year, attracted by unproven claims that various pills and powders will help them lose weight, build muscle and fight off everything from colds to chronic illnesses. Alarm bells are now being sounded about the magnitude of liver damage cases being reported across that country which are linked to supplements though many believe that a majority of supplements are generally safe. In recent years, critics of the industry have called for measures that would force companies to prove that their products are safe, genuine and made in accordance with strict manufacturing standards before they reach the market. An antiquated federal law enacted in 1994, the Dietary Supplement Health and Education Act, "prevents" the Food and Drug Administration from approving or evaluating most supplements before they are sold. Usually the agency must wait until consumers are harmed before officials can remove products from stores. Because the supplement industry operates on the honor system, studies show, the market has been flooded with products that are adulterated, mislabeled or packaged in dosages that have not been studied for safety.
Common sense says that only when a product is regulated by a government agency with appropriate technical competence, its benefits and side effects can be fully known based on which an informed decision can be taken by the consumer whether to take it or not. After all every day life is a balance of "risks and benefits" and it is the duty of any responsible government to make available such information to the citizen in a transparent manner. It is some thing like the "injurious" warning mandated to be printed on cigarette packs to warn the consumer about the dangers of smoking. Similarly once consumers of dietary supplements know about the consequences of consuming it, probably that may serve as a deterrent against buying the same which after all does not restrict his freedom of buying such products, if he still wants to go ahead.
In India the situation is more complicated because the safety monitoring as being claimed by the entrusted agency is all but a sham with the food products themselves not being assessed for their safety let alone the dietary supplements! There are innumerable instances of many food products, some of them made by multinational companies claiming that they boost intelligence, make the children tall and strong, restores energy in few seconds after consuming, etc. Complicating the issue further there are an array of products being offered by the organized industry based on traditional Ayurveda system which can be considered as supplements and there are no regulations which control these products. It is time that the government of India wakes up to streamline the food products and food supplements industry through effective standardization and safety parameters that can prevent food related damage to the health of the citizens. .