Showing posts with label consumer agony. Show all posts
Showing posts with label consumer agony. Show all posts

Saturday, October 4, 2014

THE GRATE FOOD SAFETY "MESS"-INDIAN SCENARIO!

India is known for the diversity of foods consumed by different ethnic groups spread across the country. In the absence of reliable figures, it has been suggested that there are over 5000 such foods and if variations in recipes is taken into account the number may go beyond 1 lakh. But no one can vouch safe for this number because the ethnic food sector is a much neglected one with hardly any attention from the government or the scientific community. According to National Association of Street Vendors (NASVI) there are over 10 million street vendors alone spread across thousands of towns and cities serving at least hundred different types of food preparations, mostly cooked and served on the side of major road net works frequented by people. Added to these there are over a million small, medium and big restaurants in the country with a decent roof over them attracting a billion customers every day. 

It is very true that Indians do not have the habit of frequently eating out side their homes and such eating when it happens may be far and few. It is estimated that number of visits to restaurants by a family may vary from once or twice a year to a week in a month depending the affluence and disposable incomes. Compared to earlier generations, many nucleus families emerging from the shadows of their parents are increasingly patronizing restaurants because of affluence and lesser time available for home cooking due to their work place demands. In contrast, in some countries, especially in South East Asia, the kitchen size is shrinking rapidly while in many new residential complexes no kitchen is provided at all making the population dependent on foods cooked away from home. 

Against such a background, India can rightly be "proud" that food safety poisoning cases are far and few compared to those in many "sanitized" countries like USA and Europe. This could be due to under reporting of food poisoning incidences or attributed to the "tough" gastrointestinal features that make them immune to even the worst quality of foods served to them! Whether the street food vendor or the under the roof food provider, there is much to be desired as far their hygienic and sanitation standards are concerned. Filthy kitchen, unsafe water and utensils, sub standard ingredients, unhygienic personnel, dirty serving tables etc make these eateries a veritable "danger" spots for those with weak stomachs! One redeeming feature is that Indian cuisine is basically "hot food based" with the heat killing most of the pathogens which might have contaminated the food before cooking. 

With free availability of cheap drugs that can control stomach upsets, most food related episodes never reach the doors of a physician or a hospital and therefore do not enter into record books. It is a fact that a few drugs which are banned all over the world are still available in the country across the counter of a pharmacy store and people do not seem to be so much bothered about minor episodes of stomach upset caused by consuming food preparations from a street vendor or a small time restaurant. Incidences of common diarrhea, jaundice and other GI related episodes, mostly caused by contaminated water are becoming less frequent with the popularity of bottled drinking water carrying the safety mark of ISI. 

When the FSSAI rules were promulgated every eatery was supposed to have a registration or license for operation and it is almost two years since the rules were promulgated. Though the time period for complying with these rules were extended from time to time, the government (GOI) assumed a belligerent posture refusing to give further extension for licensing beyond February 4 2014. However GOI eventually buckled under pressure from the food service industry extending the last date further to august 4 this year. Two critical questions that demand answers involve what the industry was doing for the last several years when the contours of the rules were being framed and why the FSSAI did not anticipate the so called problems being aired by the industry now?

A charitable view may be that FSSAI is conceding the point that operating the food safety system has some practical difficulties. If so extending the last date must be appreciated. But there is a feeling that no one in the country is taking FSSAI seriously and hence this prevarication and obfuscation! On the face of it the FSSAI provision for compulsory registration has a justification because this only can trace the origin of any mishap, if and when occurs, to its source. On the other hand every trade in a civic area requires local licensing and why this arrangement cannot be used in disciplining the eateries within their areas? It is argued that eateries are already burdened by many punitive rules under the state dispensation and FSSAI regulatory rules are obviously an added burden to them. It is as well that government of India has a re-look at the food regulatory regime in the country and address the problems of all stake holders.   

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Monday, December 28, 2009

FOOD "INFLATION"-INDIAN AGONY


A recent report from Bangalore highlights the sorry plight of families with fixed income confronted by galloping prices for staples like rice, wheat, etc and fruits and vegetables such as Banana, Orange, Mosambi, Capsicum, Cabbage, Beans, Brinjal, Cucumber, Tomato etc. The market prices of many of these food materials have jumped by 50% to 100% for no apparent reason. It may be true that the truant Monsoon, causing drought in some parts of the country, could have played a role but it is incorrect to blame inadequate rains for the market distortion. While many consumers may get themselves adjusted to the ground reality for short periods, the consequences of such run away inflation can cause serious consequences to the health of the population. What is intriguing is that the procurement prices of most of these food materials are a fraction of the retail price raising the inevitable question as to who is cornering the major share of the retail price.

According to nutritional experts fruits and vegetables must be consumed as an essential part of a balanced diet and only such eating practices will keep many of to day's health disorders at bay. But if the current trend continues it is likely that many families will cut down on purchase of these vital protective foods to adjust their food budget. Is it not an irony that on one hand great efforts are being made to promote increased consumption of fruits and vegetables and inculcate the habit amongst children and youngsters while on the other hand nothing worthwhile is done to control the unjustified increase in retail prices? Lot of hope was raised by the National Horticulture Mission launched in the present 5-year Plan, the programs of National Horticulture Board and the Fruit and vegetables project of NDDB started in early eighties of the last millennium. But as a country India seems to have failed its citizens in providing nutrition security.

There is a considered view amongst some impartial observers that the reason for the price increase is solely due to the market manipulations indulged by the retail trade. Establishment of Agricultural Marketing Yards is supposed to improve the transparency in the dealings between traders and the farmers but the results are contrary to the expectations. With organized retailing taking its roots in the country, one would expect more uniform prices for perishable commodities since these players have the wherewithal to establish effective supply chains across the country and large scale storage infrastructure. There is a nagging suspicion that improved cold storage facilities in the country could have helped some of the retailers to manipulate the market to derive highest returns for their produce. Earlier low prices used to be prevalent in growing regions but to day high prices have pan India foot prints. Import of fruits and vegetables and retailing them at high prices have again distorted the prices of local produce because of the rising purchasing power amongst many consumers.

Added to this, the galloping prices of pulses, the only source of proteins for the poor and the impoverished population, are debilitating the strength of this country at its foundation. Is it a hopeless condition for which there is no solution? One wonders what prevents the government to take this situation seriously and do some thing radically to overcome the same within a time frame? Of course imports can serve to buffer the prices to some extent but this can at best be a short term measure. It is time that "Pulse Emergency" is declared in the country and a long term strategy is drawn to solve this in 5-10 years time. Sure food technology can find a way to expand the availability of protein products looking, tasting and nutritionally like traditional dals from oil seed meals which will go a long way to supplement the natural dals. It is possible that "designer" dals can be made at a fraction of a cost and such low cost products will naturally attract low income populations for their survival. If rice and wheat can be made available at highly subsidized rates, there is no reason why man made dals also cannot be included in this low cost "food basket". Technological challenge involved in creating dal like products can be squarely faced by the public funded food R & D agencies if a clear mandate is given with proper funding.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com