Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Tuesday, April 27, 2010

MANGO GOES THE "APPLE"WAY!-WHOM TO BLAME?


The prediction that there would be a Mango famine this year in India is really sad because this is not the first time the country is facing such a situation. Simplistic explanation that Mango production is "cyclic", is routinely offered by the establishment without ever bothering to look into the scientific basis for such a phenomenon if it really exists. Indian horticulture scientists have creditable records in developing newer varieties of fruits during the last 3 decades but their inability to ensure uniform production is a bitter reality. What it takes to prevent wide fluctuations in production of a fruit like Mango should have been found out long ago. True, organized cultivation of Mango is far and few and a major portion of the annual production comes from thousands of scattered gardens owned by individual families. The trees are neither irrigated adequately nor fertilized regularly, most growers considering what ever crop is harvested as a bonanza with practically no inputs. There are no systematic efforts to replace old trees which start yielding less and less after 40 years. The pre-harvest contracting system puts the responsibility of maintaining the trees on the contractor who takes great care but only to prevent people "pilfering" from his captive tress.

In sharp contrast Apple orchards in Kashmir and Himachal Pradesh are better organized and have collective bargaining strength in fetching attractive price for their "fruits of labor". Added to this the governments there pitch in with economic support to boost the income of Apple growers. Considerable scientific research world over has enabled the growers as well as the whole sale buyers to harvest, pre-treat, pack, store, distribute and retail the fruit with minimum losses and earn substantial income from Apple growing. No wonder that Apple is available any where in the country 365 days an year and the retail price never comes down to a level less than Rs 80 per kg. With easing of import regulations, Apple varieties from China, Australia, the US and other countries are flooding the market, their retail price hitting the roof at about Rs 150-200 per kg.

Mango season is generally spread between April and August and it is normal for early and late arrivals to command high price. A price around Rs 20 to 40 per kg is considered affordable though fancy varieties like Alphonso may fetch even Rs 80-100 per kg. Mango business is not as transparent as it should be, because it is often difficult for the consumer to identify the variety offered. There are more than 1000 varieties of Mango grown in 85 countries all over the World though commercially hardly two dozen cultivars are important. About 50% of tropical fruits produced globally,is accounted for by Mango, grown in an area of 3.7 million hectare with an annual production estimated at 27 million tons. India is reported to have about 1.5 million hectares under mango cultivation producing 13 million tons annually, the nearest competitor being China accounting for just 3.8 million tons.

Though Uttar Pradesh, Andhra Pradesh and Bihar account for bulk of the production, the variety wise statistics are not reliable. Indian varieties like Alphonso, Badami, Chausa, Dusehri, Langhda, Totapuri, Banganapalli, Kesar, Mallika, Mulgoa, Neelum, Pairi, Raspuri etc are well known and well established with unequaled taste, texture and aroma characteristics. But paradoxically the Florida originating Mango cultivar Tommy Atkins predominates the global market because of its positive traits like high productivity, firmer fruit texture, low spoilage and longer shelf life, though it is fibrous and less aromatic. In India fruit losses are heavy on the trees before harvest and post harvest perishability can be as high as 50%! It is a shame that the specialized National Horticultural Board of GOI has not been able to do much in putting the Mango growing and retailing business on a sound economic footing so far, in spite of tons of literature generated by Indian scientists available on every aspect of growing and preservation of Mango.

What is urgently needed is to develop varieties that can grow all year round with fruits that can keep well under low temperature and modified atmosphere storage conditions, amenable to country-wide marketing with minimum losses. Considering that almost all Indian varieties score well over those originating from other countries in terms of eating quality, the export market may be unlimited. GOI must come out with a policy to encourage organized massive cultivation of Mango dedicated for export by credible industry players. APEDA, the export promoting arm of GOI is doing a wonderful job in positioning Mango as an exotic fruit in the international market but the impact has not been dramatic as the traders are not able to sustain the quality and quantity. The present pre-harvest contracting system must be abolished and adequate organizational net work should be created to market Mango produce from small growers scientifically to benefit the consumer by preventing the middle man gulping a major part of the consumer price.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Saturday, July 11, 2009

THE APPLE 'STORY'-A REALITY CHECK



The statement that"an apple a day keeps the doctor away", is literally taken as true and consumers do not mind buying this fruit even at sky high prices varying from Rs 60 to Rs 120 per kg in India. While consuming apple as a part of the daily servings of fruits and vegetables recommended for good health is understandable, how far the health tag attached to it, is justified cannot be easily discerned. No doubt the typical aroma and texture associated with apple are truly enjoyable and its suitability for long term storage under modified atmosphere conditions have made it possible to organize its cultivation and marketing into a successful industry in India. Kashmir and Himachal Pradesh account for almost all the apple production in the country. Consequent to economic liberalization and globalization under the WTO regime, apples grown in USA, Australia, China etc are available in the Indian market though the imported fruits cost almost double compared to that of the domestic produce.

Apple has the reputation of being associated with the healing God of Greeks and Romans Apollo who lived in 700 BC and probably the name must have been derived from this association. Cooked apple was a popular ameliorant for bowel disturbances, lungs and nervous system and ancient physicians Hippocrates and Galen recommended apple for facilitating digestion. Of course these legendary references to apple must have some basis and probably cannot be rubbished straight away. The fact that apple fruit is still revered by many reflects its popularity. With to day's scientific knowledge, it can be safely said that apple is a desirable fruit with some pro-health and healing properties. Many believe that regular consumption of apple helps in over coming anaemia, digestion problems, heart diseases,head aches, eye disorders, kidney stones and many other every day afflictions. There are apples with tints of green, yellow and red. While green apple is considered good for strong bones and teeth, vision and prevention of cancer, yellow ones are associated with heart and eye health, immune system and the red variety is linked to benefits of good memory, anti cancer traits and urinary tract health.

According to fruit 'astrologers', those who like apple are endowed with a personality that reflects their extravagant nature, impulsiveness, persistence, out spoken quality, moderate temper, good organizing capability, quick decision taking ability, travel craze, charming personality and infectious enthusiasm! It is not clear whether such a prediction is based on science or any statistical study. A look at the nutritive profile of apple does not reveal any thing extraordinary quality that qualifies it for any particular mention. Each 100 gm of its edible portion contains 10.39% sugar, 50 kC of energy, 2.4% of dietary fiber (1-1.5% pectin), 0.17% fat, 0.26% protein, besides small levels of micronutrients most predominant being vitamin C, about 4.6 mg% equivalent to just 8% of daily value. But where apple scores over other fruits is the extent of valuable phytochemicals present in it with many health protecting properties. Flavonoids and phenolics contained in apple makes it the second highest ranked source amongst fruits. Querceitin (mostly in the peel portion), catechin, phloridzin and chlorogenic acid in apple have very strong antioxidant effects and especially the relatively high content of free phenolics which are much more easily bioavailable to humans must have conferred on this fruit the awesome power to claim 'an apple a day keeps the doctor away'. In fact the antioxidant activity of the phytochemicals in one apple is equivalent to that from 1500 mg of vitamin C.

China is blessed with world's largest apple orchards, its production being 40% of the global out put of 55 million tons worth $ 10 billion while in India J & K and Himachal grows apple to the extent of 2 million tons. Considering that human DNA gets on an average 10000 hits per cell every day which can have high potential for derailing some of the important metabolic functions, apple phytochemicals, with its high density contents of flavonoids and phenolics, can provide the protection when consumed regularly without peeling. Technology for extending the life of apple is well developed in the country and the growers must be supported with necessary infrastructure to market the fruit at affordable prices to make it within reach of the common man of this country.



V.H.POTTY
http://vhpotty.blogspot.com/