Showing posts with label society. Show all posts
Showing posts with label society. Show all posts

Tuesday, August 23, 2011

"FAMILY" MEAL-CAN IT RE-KNIT THE SOCIETY ?

Lot has been written about the disintegration of the once "cherished" advantages of the undivided family system that was in vogue in most societies in India. The catastrophic effects of nuclear families which emerged as a consequence of modern industrial era are there for every body to see, with old people left to fend for themselves, children becoming a society problem and the deleterious influence of industrial foods, most of them nutritionally unbalanced on the health of the population. These are inevitable consequences of a fast disintegrating society that is chasing the proverbial mirage called "material comfort"and there is no ready answer as to how this trend can be arrested, if not reversed. Probably the old time can never be here again and will remain as a sweet memory for those who still cherish them.
One of the most debilitating influences of industrialization is on the dietary practices and if the so called junk foods have become omnipotent in the market the major culprit is the family disintegration with mom, pop and children going their own way, apparently having their own pre-occupations. Which working mom has the time to devote to preparation of elaborate foods in the kitchen when professional work demands much of her time? Which dad will go to the kitchen to spend time for making good food? Where is the common time for the parents and the kids to eat together on the same dining table? No wonder "eating out" has become a "soft" option for majority of parents and restaurants, food trucks, street vendors etc are all rolling in money capitalizing on this social "mutation"!
It is said that when mom cooks a meal and serves to the family the quality of the food is less important but the emotion that goes along with the food is manifested in bonding and affection. Can any restaurant serve "love" through the food and even if it is possible through nice and courteous service, such love will be for the restaurant promoting a sense of loyalty to it. To add to the already bad situation, modern apartment designs are progressively shrinking the size of kitchens under the pretext that the family is unlikely to spend much time there! It is true that modern kitchen gadgetry has significantly reduced the drudgery in cooking but the family has to still spend time in deciding the logistics of sourcing the grocery items which is not an easy task. The great "Cooking Gas" supply dynamics prevalent in India can be dampener to any cook earnest in taking up regular cooking!
Many social psychologists feel that sharing a family meal is an important way that will serve to devote time to the children and same is true with kids who recognize the importance of eating with their family that enables them to know their family members better. In a recent survey in Europe carried out by food industry, it came out that more than 80% of the parents felt a feeling of closeness with their children when meals are prepared and shared on the same dining table. On the other hand kids felt that they are much closer to their parents than they thought earlier. Interestingly sharing a low quality meal does not evoke the same feeling among the family members which may be due to the influence of balanced food on positive emotions and euphoria.
Whether going to a restaurant which serves high quality food will have the same effect is doubtful because such eating places do not ensure privacy and closeness unlike the home environment. Also how frequent such family meals will be necessary to have the positive effect depends on the life style followed by different families. However even once a week "eating together" session can have dramatic impact on family bonhomie. Is it not possible for the parents to involve the children in menu planning on such occasions to create a feeling of participation and such family meals must be well planned as per a fixed schedule with no interruption at any cost. The "idiot box" of to day can destroy what ever little time available for family meeting and it is best avoided during eating together sessions. Traditionally Indians are known to have frequent festivals, family functions when distant relatives meet and societal feasts where relations are revived but within a nuclear family, especially those types with both parents working, adequate time is invariably not found for eating together. It is incumbent on the parents of to day make conscious attempts to "knit together" their families through such "bonding" activities for which adequate time must be found.
V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Sunday, January 25, 2009

INTELLECTUAL PROPERTY OR INTELLECTUAL PERVERSITY?


Intellectual property rights or more commonly known as patent rights are recognized rights of every citizen in the world but the pre-requisites for granting a patent are supposed to be tedious and time consuming. But with GOI becoming a member of WTO and after opening up of the economy in early nineties, patent activities have received a new boost and hundreds of patents are being applied for, in all areas of science, technology and engineering within the country as well as in other countries. Conceived originally to protect the economic returns that can be expected from commercialization of patents, lately the system has been subverted for enriching the bio-data of a few people with least consideration for their commercial potential. In other words patents are becoming synonymous with literary publications and the quantity has taken precedence over quality. There is a feeling that many patents are prepared not based on scientific work but concocted, sitting before a computer and if this is true it only reflects on the failure of the system of patenting in this country. In the field of food technology if a dispassionate analysis of the patents filed during the last one decade are made, one will find it difficult to identify even a single one that has been successfully exploited by any major industry!

Here is an example of a fictitious patent that can be drafted sitting before a computer for some time:
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Title-Discovery of food products that can delay diseases in human beings

Author- Dr Vishwa Kiran with hundreds of patents already in pocket, about to enter into Guinness World Records, Limca Book of Records and other record keeping organizations, member of 'many' national, notional and 'some' international organizations, 'widely' decorated, quoted and photographed, specialist in inauguration speeches, special lectures, key note addresses, presidential thoughts, guest appearances in public platforms, specialist in 'getting' awards where ever available at 'any cost' through any means, special ability to survive personal set backs more than that of a cat which has only 9 lives, superb quality of reaching the perch in organizations through high PR techniques, single minded devotion in pursuing and demolishing opposition and extra ordinary capacity to be on the right side of any one with political power. No hesitation in advocating in public forums that " patents should be aimed at society's welfare" and set an example "single handed" through various patents filed in the past, that can be a proud possession of any museum.

The product-Foods made from a plant called Fraudulis vipranam discovered recently ( patent pending )

The invention in brief- The above species of plant discovered by the same author, growing abundantly at elevations of 3000 ft above sea level has parts like roots, stem, leaves, flowers and the fruits having phytochemical constituents (identified and patented separately) which are processed by separate processes into RTE products ( process patents pending) that can be consumed to delay on-set of various diseases in human beings. It is claimed that:

-the product made from roots increase synthesis of cyclic AMP which in turn peps up the metabolism and delays the disease psoriasis by several days
-the product made from the leaves has several phytochemicals including salicylic acid and delays development of high blood pressure conditions in people above the age of 60 years by several weeks
-the product made from the stem is excellent for delaying cancer by a few months if taken three times a day at the dosage level standardized
-the flowers are processed into a dry powder which delays the disease diverticular disease by two years in people below 40 years when consumed at 50 g level every day before going to bed.
-the bright yellow fruits about 5 mm in size are processed into a jam like product which if consumed every day will delay the onset of diabetes in population above seventy years

The author of this patent has filed a dozen separate applications for patents for growing the plant under different conditions and another dozen patents for new plants developed through cell culture, tissue culture, recombinant DNA technique and conventional hybridization process which have higher potency and longer effect.
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In all probability the above material can be converted into a convincing patent application with the help of an expert patent lawyer. It is very difficult for any patent examiner to verify the technical contents and determine the innovative aspects of a patent application filed like the above one and with practically no one interested in filing objections to the claims, it gets a number which will adorn the bio-data of the author. Interestingly some patent holders publish the material in respected journals after a couple of years getting a double advantage! There are many good scientists who spend their life time in doing high quality research and go for patents based on their work to provide technology to the industry, unlike the example illustrated above. Proof of a good patent is when entrepreneurs see commercial potential in it and buys the same at reasonable cost. It is not the intention here to tar the entire scientific community for patent frauds but a few who commit such heinous crime must be ostracized for their activities.

The issue regarding patenting food products and processes was not properly considered before India accepted the WTO protocols and to add to the misery of Indian entrepreneurs, Ministry of Science and Technology encouraged large scale patenting activities in all areas. With no guidelines for pricing of patents it was left to the patent rights holders to decide on selling them which invariably resulted in over pricing, denying a large segment of the food industry, the ultimate users, the benefits of public funded R & D. Those who could muster enough resources to purchase the patents were left in the lurch as wide disparities appeared between the claims and the performance.

India must stop the practice of patents in public funded institutions unless it involves national security and unjust exploitation of Indian resources by foreign companies. The patents on turmeric and other native spices and Basmati are examples of protecting the country's unique heritage foods. While domestic entrepreneurs are provided free access to the patents, foreign companies can be charged for accessing to the technology covered by food patents. The recent nation wide IPO awareness campaign is a classic example of our dichotomy in preaching but not practicing what is preached! The organizers of this program must ask themselves some questions as to whether any one of them had bought any Indian Patent in food products and processing technology during the last 15-20 years, if so whether the products have been put in the market and how much royalty they had paid to the scientists, while preaching about the virtues of patenting!

V.H.POTTY
http://vhpotty.blogspot.com/